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Facts about Social Media Marketing and E-Commerce

Facts about Social Media Marketing and E-Commerce

When any business is starting for the first time, the biggest worry is always how to get customers. For e-commerce, this question has a more straightforward answer thanks to the fact that smart devices, internet, and computers are readily available. However, research has it that a higher percentage of people visiting the web spend their time on a social media platform. Social media marketing was born. To date, every brand is on social media, but you need to know that there is more to social media than merely putting up posts. Here is what you need to know about social media marketing;

  • Needs time

The trickiest part of social media marketing is convincing people to like your business page. Although in the beginning, you may experience a high rate of new likes, it reaches a point where it suddenly slows down. It indicates that you have invited your friends to like your page and they have all done it. You will, therefore, have to find other ways of attracting more new likes by promoting your page or posts. Still, it will take a little time before you can have a strong following on your social media pages.

  • The more the likes, the better

People tend to trust business pages with more likes because they feel that people more believe them. One mistake that some people do is buying likes not knowing that excess likes within a short time can make a customer suspicious. Note that there are other genuine ways of gaining followers to your business page. Social media influencers can help you gain real followers to your page. If your business idea is awesome with quality products and services, your few followers are most likely to share your posts.

  • Identify your best social media platform

As much as your business can be on all social media platforms, you need to identify one that seems to be the most active. You can then decide to improve it or promote it since it already shows signs that most of your customers are on the platform. You should however not abandon other social media platforms since you never know who is searching for you.


Everybody is today on social media, and that is why you need to have your business present as well. You will effectively market your business to people directly through their smartphones, and the best part is that you can do it from whenever you want and at anytime.

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